Every shortlisted entry is judged by a panel of Advertising Industry Members. The highest scoring become the finalists and are screened at the Awards event.
The host agency’s senior producers & creatives decide the final Awards winners

Winners are promoted publicly across Shiny’s extensive & highly focused comms.

All high scoring entries are added to the Creator List, which promotes directors/ content creators to Shiny’s members

Eligible entries can include signed & freelance directors, as long as that director has never worked on a commercial, brand content or music video with a budget over £€$ 50k

There are two open categories - signed and freelance entries are allocated to either category depending on information submitted in the entry form

Work can be any genre & type, including TikTok videos, but must be under 5 mins runtime

Entry deadline: 28th February 2025