We Help
New & Diverse Directors
Make More Commercials

Shiny in 2025

In 2025, Shiny showcased 64 films to over 190+ industry judges, with 70% of work coming from directors from under-represented backgrounds.

This included 41% women and non-binary directors, 36% from global majority backgrounds, 36% working class, 19% LGBTQ+ and 8% disabled talent, reflecting Shiny’s commitment to building a more inclusive commercial industry.

Across the Awards, 38 prizes were awarded, offering real opportunities through mentoring, representation and post-production support.

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