
Shiny Talk
9 April 2025
Making content for marketing: We Are Social & Columbia Records




Testimonials
“It was a real pleasure to be part of it. The atmosphere was so welcoming, and it felt like a genuinely meaningful gathering!
It was also a great opportunity to connect with people I wouldn’t have met otherwise, I had a couple of really interesting conversations that I’m keen to follow up on.”
Tara Kefayati - Marketing Manager, Columbia Records
”It felt like a room full of people who were really interested, open and keen to get some insight & inspiration which always makes for a fun panel. I'm always happy to help when it comes to Shiny events because the audience is so engaged and appreciative, and the aims of Shiny are so positive and important.“
Dan Keefe - Head of Studios, We Are Social
Press
Watch the interview with Shiny & David Wilson
Sponsors
Tara Kefayati is Marketing Manager for major label Columbia Records.
Previously at another major, Island Records and then huge indie Believe she has a huge range of knowledge and experience of music marketing campaigns of all kinds.
Interview
David Wilson is a director repped by leading production company (and Shiny members) Biscuit, David has built his career on technically clever, slightly absurd and sometimes camp story-telling.
Speakers
Tara Bartlett is EP & Head of Special Products at fast-growing, multi-platform production company Lowkey Films.
Previously Global Director of Film & Photography at WMA. Tara is moderating this talk
Dan Keefe is the Head of Studios at leading international social agency, We Are Social.
Previously Dan was co-founder of possibly the first agency in house production studio - Black Sheep Studios at BBH