When Brands Outsource Production

It’s the first talk of the year, looking at new business opportunities. This one looks at 3 case-studies, talking to creatives, producers & marketers about why brands choose to go direct to production.

We’re really happy to have Helen Jones, Creative Director for Shelter who will talk us through their recent work with Knucklehead. Bethany Easton, Senior Creative Producer, will take us through the Charlotte Tilbury ad, commissioned direct with RSA and shot by Bailie Walsh. We’ll get inside the production outsourcing process at Tik Tok with Tom Skinner, ECD at Tik Tok. Luke Hammersley works with many brands on designing their in-house production, so is at the sharp end of this conversation.

Here’s what we’re looking at:
* The brand’s primary reasons for outsourcing instead of using in-house resources
* How brands evaluate and select the production companies
* How much creative control and collaboration brands want to have during the production process
* What challenges or risks brands anticipate in outsourcing, and how they address them
* How brands measure the success of an outsourced production project

The talk will be moderated by the excellent Pippa Bhatt, Growth Strategist & New Business Consultant at Coterie Consulting